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Carl Iver Hovland (June 12, 1912 – April 16, 1961) was a psychologist working primarily at Yale University and for the US Army during World War II who studied attitude change and persuasion. He first reported the sleeper effect after studying the effects of the Frank Capra propaganda film Why We Fight on soldiers in the Army.
Communication is commonly defined as the transmission of information. Its precise definition is disputed and there are disagreements about whether unintentional or failed transmissions are included and whether communication not only transmits meaning but also creates it.
Elaboration likelihood model is a general theory of attitude change. According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications". [3]
Sleeper effect. The sleeper effect is a psychological phenomenon that relates to persuasion. It is a delayed increase in the effect of a message that is accompanied by a discounting cue, typically being some negative connotation or lack of credibility in the message, while a positive message may evoke an immediate positive response which decays ...
The Ministry of Communications and Informatics ( Indonesian: Kementerian Komunikasi dan Informatika; abbreviated as Kominfo) is an Indonesian government ministry that is responsible for communications, information affairs and internet censorship. The ministry reports to the president and is currently led by Budi Arie Setiadi, the Minister of ...
Inoculation theory is a social psychological / communication theory that explains how an attitude or belief can be made resistant to persuasion or influence, in analogy to how a body gains resistance to disease. [1] [2] The theory uses medical inoculation as its explanatory analogy but instead of applying it to disease, it is used to discuss ...
e. The history of the Internet has its origin in the efforts of scientists and engineers to build and interconnect computer networks. The Internet Protocol Suite, the set of rules used to communicate between networks and devices on the Internet, arose from research and development in the United States and involved international collaboration ...
Esperanto ( / ˌɛspəˈrɑːntoʊ /, /- æntoʊ /) [7] [8] is the world's most widely spoken constructed international auxiliary language. Created by L. L. Zamenhof in 1887, it is intended to be a universal second language for international communication, or "the international language" ( la Lingvo Internacia ). Zamenhof first described the ...