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The Pilipinas Kay Ganda's logo was allegedly lifted from its Polish equivalent. Pilipinas Kay Ganda (lit. 'Philippines, So Beautiful') was a short-lived advertising campaign made by the Department of Tourism to promote tourism in the Philippines. Launched in 2010, it replaced the WOW Philippines campaign that was launched in 2002.
This is the second attempt under the administration of Philippine President Benigno Aquino III to come up with a replacement campaign for WOW Philippines, after the negatively received Pilipinas Kay Ganda campaign under Tourism Secretary Alberto Lim. [1]
In November 2010, the Philippine Department of Tourism unveiled a new slogan and logo intended to the aging "WOW Philippines" campaign. The new slogan, "Pilipinas Kay Ganda" (Philippines, So Beautiful!), was scored by critics as being uninteresting and unintelligible to foreigners.
Wow Philippines. Wow Philippines (stylized as WOW Philippines) was a tourism marketing campaign used to promote tourism in the Philippines from 2002 to 2012. The name of the campaign also served as its tagline.
Atty. Glenn Albert M. Ocampo, Head Executive Assistant, Office of the Secretary. Website. www.tourism.gov.ph. The Department of Tourism (Filipino: Kagawaran ng Turismo, DOT) is the executive department of the Philippine government responsible for the regulation of the Philippine tourism industry and the promotion of the Philippines as a tourist ...
Pilipinas Kay Ganda: 2010: Tagline/Logo: Philippine Tourism (Department of Tourism) Campaigns & Grey: Tagline for a tourism campaign to promote the Philippines that contains a "cartoony" logo: The tagline's logo was alleged to be plagiarized from Poland's Polska tourism campaign. Campaigns & Grey said that the campaign and logo were released ...
Pilipinas Kay Ganda; W. Wow Philippines This page was last edited on 16 April 2022, at 10:10 (UTC). Text is available under the Creative Commons Attribution ...
Pilipinas Kay Ganda; W. Wow Philippines This page was last edited on 4 July 2023, at 18:14 (UTC). Text is available under the Creative Commons Attribution ...
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