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For Schramm, communication is about sharing information or having a common attitude towards signs. His model is based on three basic components: a source, a destination, and a message. The process starts with an idea in the mind of the source. This idea is then encoded into a message using signs and sent to the destination.
Another contrast is between linear and non-linear models. Most early models of communication are linear models. They present communication as a unidirectional process in which messages flow from the communicator to the audience. Non-linear models, on the other hand, are multi-directional: messages are sent back and forth between participants.
e. Hypermedia, an extension of hypertext, is a nonlinear medium of information that includes graphics, audio, video, plain text and hyperlinks. This designation contrasts with the broader term multimedia, which may include non-interactive linear presentations as well as hypermedia. The term was first used in a 1965 article written by Ted Nelson ...
Media psychology is the branch and specialty field in psychology that focuses on the interaction of human behavior with media and technology. Media psychology is not limited to mass media or media content; it includes all forms of mediated communication and media technology-related behaviors, such as the use, design, impact, and sharing behaviors.
Digital media and screen time amongst modern social media apps such as Instagram, Tiktok, Snapchat and Facebook have changed how children think, interact and develop in positive and negative ways, but researchers are unsure about the existence of hypothesized causal links between digital media use and mental health outcomes. Those links appear ...
Media literacy is an expanded conceptualization of literacy that includes the ability to access and analyze media messages as well as create, reflect and take action, using the power of information and communication to make a difference in the world. [1] Media literacy applies to different types of media [2] and is seen as important skills for ...
The Shannon–Weaver model is one of the first and most influential models of communication. It was initially published in the 1948 paper "A Mathematical Theory of Communication" and explains communication in terms of five basic components: a source, a transmitter, a channel, a receiver, and a destination. The source produces the original message.
Audience theory. Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.