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2. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. It can place ads in the results of search engines like Google Search (the Google Search Network), mobile apps , videos, and on non-search websites.

3. Pay-per-call advertising - Wikipedia

   en.wikipedia.org/wiki/Pay-per-call_advertising

   Pay-per-call advertising. Pay-per-call (PPCall, also called cost-per-call) is an advertising model which allows companies to advertise on TV and pay for each call generated from each TV commercial aired based on a performance model and agreed upon cost per call. The Pay Per Call model allows companies to avoid expensive cash media spends for TV ...

4. Performance-based advertising - Wikipedia

   en.wikipedia.org/wiki/Performance-based_advertising

   Internet sites often also offer advertising on a "PPC" (pay per click) basis. Google's Google Ads product and equivalent products from Millennial Media, Yahoo!, Microsoft and others support PPC advertising plans. A small but growing number of sites are starting to offer plans on a "Pay per call" basis.

5. Google parent reports another quarter of robust growth, rolls ...

   www.aol.com/news/google-parent-reports-another...

   Google’s corporate parent Alphabet Inc. on Thursday released a quarterly report showing it’s still reaping double-digit revenue gains from its digital advertising empire while sowing ...

6. Google stock surges as tech giant announces first cash ... - AOL

   www.aol.com/google-stock-surges-tech-giant...

   In after hours trading, the company’s shares surged nearly 16 per cent and its stock market value rose by about $300bn to over $2tn. Mr Pichai said a substantial part of Google’s revenue gains ...

7. YouTube was the real hero of Google’s Q1 earnings, and it ...

   www.aol.com/finance/youtube-real-hero-google-q1...

   Google’s subscriptions grew 18% in the first three months of the year driven by YouTube, while YouTube’s ads business grew 21%. And company executives ticked off a string of other metrics and ...

8. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.

9. Website monetization - Wikipedia

   en.wikipedia.org/wiki/Website_monetization

   Website monetization is the process of converting existing traffic being sent to a particular website into revenue. The most popular ways of monetizing a website are by implementing pay per click (PPC) and cost per impression (CPI/CPM) advertising. Various ad networks facilitate a webmaster in placing advertisements on pages of the website to ...