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Lasswell's model is one of the earliest and most influential models of communication. [3] : 109 It was first published by Harold Lasswell in his 1948 essay The Structure and Function of Communication in Society. [4] Its aim is to organize the "scientific study of the process of communication ". It has been described as "a linear and Uni ...
Bernard Reuben Berelson (1912–1979) was an American behavioral scientist, known for his work on communication and mass media. He was a leading proponent of the broad idea of the "behavioral sciences", a field he saw as including areas such as public opinion. [1] In Chapter 14 of Voting (1954), he enunciated what has become known as Berelson's ...
Jalaluddin Rakhmat. Jalaluddin Rakhmat, also known by the nickname of Kang Jalal, [1] (29 August 1949 – 15 February 2021) was an Indonesian academician and politician from the Indonesian Democratic Party of Struggle who became the member of the People's Representative Council from 2014 until 2019.
The phrase was coined by Marshall McLuhan. " The medium is the message " is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter [1] in his Understanding Media: The Extensions of Man, published in 1964. [2] [3] McLuhan proposes that a communication medium itself, not the messages it carries ...
Mass communication. Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising.
Elisabeth Noelle-Neumann (19 December 1916 – 25 March 2010) was a German political scientist. Her most famous contribution is the model of the spiral of silence, detailed in The Spiral of Silence: Public Opinion – Our Social Skin. The model is an explanation of how perceived public opinion can influence individual opinions or actions.
Uses and gratifications theory is a communication theory that describes the reasons and means by which people seek out media to meet specific needs. The theory postulates that media is a highly available product, that audiences are the consumers of the product, and that audiences choose media to satisfy given needs as well as social and psychological uses, such as knowledge, relaxation, social ...
Schramm's model of communication includes a feedback loop and the processes of encoding, decoding, and interpretation. Schramm's model of communication is an early and influential model of communication. It was first published by Wilbur Schramm in 1954 and includes innovations over previous models, such as the inclusion of a feedback loop and ...