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Media management. Media management is a business administration discipline that identifies and describes strategic and operational phenomena and problems in the leadership of media enterprises. Media management contains the functions strategic management, procurement management, production management, organizational management and marketing of ...
Media agency. Media agencies advise companies on how and where to advertise, and how to present a positive image of themselves to the public. [1] Primary services include advertising, public relations and other forms of media management . Media agencies were first launched with their main focus being the transaction of media space more ...
Media economics embodies economic theoretical and practical economic questions specific to media of all types. Of particular concern to media economics are the economic policies and practices of media companies and disciplines including journalism and the news industry, film production, entertainment programs, print, broadcast, mobile communications, Internet, advertising and public relations.
Product information management. Product information management ( PIM) is the process of managing all the information required to market and sell products through distribution channels. This product data is created by an internal organization to support a multichannel marketing strategy. A central hub of product data can be used to distribute ...
Advertising management is a complex process that involves making many layered decisions including developing advertising strategies, setting an advertising budget, setting advertising objectives, determining the target market, media strategy (which involves media planning), developing the message strategy and evaluating the overall ...
Media ethics. Media ethics is the subdivision dealing with the specific ethical principles and standards of media, including broadcast media, film, theatre, the arts, print media and the internet. The field covers many varied and highly controversial topics, ranging from war journalism to Benetton ad campaigns.
Media (communication) In communication, media are the outlets or tools used to store and deliver content; semantic information or subject matter of which the media contains. [1] [2] The term generally refers to components of the mass media communications industry, such as print media, publishing, news media, photography, cinema, broadcasting ...
A conglomerate is a large company composed of a number of companies ( subsidiaries) engaged in generally unrelated businesses. Some media conglomerates use their access in multiple areas to share various kinds of content such as: news, video and music, between users. The media sector's tendency to consolidate has caused formerly diversified ...
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