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2. Media planning - Wikipedia

   en.wikipedia.org/wiki/Media_planning

   Media planning. Media planning is generally outsourced and entails sourcing and selecting optimal media platforms for a client's brand or product to use. The goal of media planning is to determine the best combination of media to achieve the clients objectives. In the process of planning, the media planner needs to answer questions such as:

3. Social media - Wikipedia

   en.wikipedia.org/wiki/Social_media

   Social media. Social media are interactive technologies that facilitate the creation, sharing and aggregation of content, ideas, interests, and other forms of expression through virtual communitie networks. [1] [2] Common features include: [2] Online platforms that enable users to create and share content and participate in social networking.

4. Social media marketing - Wikipedia

   en.wikipedia.org/wiki/Social_media_marketing

   Revenue sharing. Mobile advertising. v. t. e. Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

5. Marketing plan - Wikipedia

   en.wikipedia.org/wiki/Marketing_plan

   A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...

6. Cross-media marketing - Wikipedia

   en.wikipedia.org/wiki/Cross-media_marketing

   Cross-media marketing. Cross-media marketing is a form of cross-promotion in which promotional companies commit to surpassing traditional advertisement techniques and decide to include extra appeals to the products they offer. [1] The material can be communicated by any mass media such as e-mails, letters, web pages, social media or other ...

7. Business Model Canvas - Wikipedia

   en.wikipedia.org/wiki/Business_Model_Canvas

   The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. It offers a visual chart with elements describing a firm's or product's value proposition, infrastructure, customers, and finances, assisting businesses to align their activities by illustrating potential trade-offs.