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Consumer Reports. Consumer Reports ( CR ), formerly Consumers Union ( CU ), is an American nonprofit consumer organization dedicated to independent product testing, investigative journalism, consumer-oriented research, public education, and consumer advocacy. [2] Founded in 1936, CR was created to serve as a source of information that consumers ...
ConsumerAffairs. ConsumerAffairs is an American customer review and consumer news platform that provides information for purchasing decisions around major life changes or milestones. [5] The company's business-facing division provides SaaS that allows brands to manage and analyze review data to improve their products and customer service. [6 ...
Amazon was founded on July 5, 1994, by Jeff Bezos in Bellevue, Washington. [6] The company originally started as an online marketplace for books but gradually expanded its offerings to include a wide range of product categories. This diversification led to it being referred to as "The Everything Store". [7]
Social media's peer-to-peer communication shifts power from the organization to consumers, since consumer content is widely visible and not controlled by the company. Social media personalities, often referred to as "influencers", are internet celebrities who are sponsored by marketers to promote products and companies online.
CORRECTION (May 23 2024, 10:31 a.m. ET): A previous version of this article misstated the national Home Buyer Index and Home Buyer Scarcity Index levels for April 2024. They are 82.4 and 84.8 ...
Overview. National Association of Home Builders headquarters in Washington, D.C. Founded in 1942, NAHB is a federation of more than 700 state and local home builder associations (HBAs). About a third of the more than 140,000 NAHB members are home builders or remodelers. [2] The rest of the membership works in closely related specialties such as ...
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