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Microsoft PowerPoint is a presentation program, [ 8 ] created by Robert Gaskins, Tom Rudkin and Dennis Austin [ 8 ] at a software company named Forethought, Inc. [ 8 ] It was released on April 20, 1987, [ 9 ] initially for Macintosh computers only. [ 8 ]
Cognitive load theory (and by extension, many of the multimedia instructional design principles) is based in part on a model of working memory by Alan Baddeley and Graham Hitch, who proposed that working memory has two largely independent, limited capacity sub-components that tend to work in parallel – one visual and one verbal/acoustic. [23]
Visual communication is the use of visual elements convey ideas and information which include (but are not limited to) signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, and electronic resources. [1] Visual communication has been proven to be unique when compared to other verbal or written ...
Media ecology theory is the study of media, technology, and communication and how they affect human environments. [1] The theoretical concepts were proposed by Marshall McLuhan in 1964, [ 2 ] while the term media ecology was first formally introduced by Neil Postman in 1968.
Multimedia. Multimedia refers to the integration of multiple forms of content such as text, audio, images, video, and interactive elements into a single digital platform or application. This integration allows for a more immersive and engaging experience compared to traditional single-medium content. Multimedia is utilized in various fields ...
Media theory of composition. Commonly called new media theory or media-centered theory of composition, stems from the rise of computers as word processing tools. Media theorists now also examine the rhetorical strengths and weakness of different media, and the implications these have for literacy, author, and reader.
Multimedia studies as a discipline came out of the need for media studies to be made relevant to the new world of CD-ROMs and hypertext in the 1990s. Revolutionary books like Jakob Nielsen's Hypertext and Hypermedia lay the foundations for understanding multimedia alongside traditional cognitive science and interface design issues. [1]
Richard E. Mayer (born 1947) is an American educational psychologist and Professor of Psychology at the University of California, Santa Barbara (UCSB) where he has served since 1975. He received a PhD in psychology from the University of Michigan (1973), and served as a Visiting Assistant Professor of Psychology at Indiana University (1973–1975).
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