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Lego (/ ˈlɛɡoʊ / ⓘ LEG-oh, Danish: [ˈle̝ːko]; [1] stylised as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears ...
In 2023 there were a total of 66 stores in Europe, which are operated by Lego itself. In London at Leicester Square, there is the former largest Lego store in the world, with an area of 805 m 2. [35] The first Lego store is expected to open doors in Sofia, Bulgaria on 19 December 2023 in the largest shopping centre in the city's Paradise Center ...
Lego adds boat and ship sets, with hull pieces that float. Lego Samsonite license agreement ends; Lego USA established in Brookfield, Connecticut. 1973: Lego USA moves to its present-day location in Enfield, Connecticut. All Lego products are placed under one logo, a red square with the word, Lego, in white bordered by black and yellow.
Lego Star Wars (stylized as LEGO Star Wars) is a Lego theme based on the Star Wars media franchise created by George Lucas.It includes over 928 Lego building toy sets, [1] 1389 Lego minifigures, [2] an eponymous video game series containing six games, and multiple animated short films and television series.
Lego Elves (stylised as LEGO Elves) was a Lego product line produced by The Lego Group that was launched in 2015. [2] [3] The product line was based on the storyline of accompanying animated series on Disney Channel, the Lego YouTube channel, and Netflix which follow the adventures of a character named Emily Jones who travels to a magical land called Elvendale.
A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme.
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