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Media (communication) In communication, media (singular medium) are the outlets or tools used to store and deliver content; semantic information or subject matter of which the media contains. [1][2] The term generally refers to components of the mass media communications industry, such as print media, publishing, news media, photography, cinema ...
New computerized media, such as mobile telephones or instant messaging, allow mediated communication to transmit more oral and nonverbal symbols than the older generation of tools. [7] The type of mediated technology used can also influence its meaning. [7] This is most famously rendered in Marshall McLuhan's maxim "the medium is the message". [8]
Mass communication. Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising.
Mass media include the diverse arrays of media that reach a large audience via mass communication. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media ...
In mass communication, digital media is any communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, and preserved on a digital electronic device, including digital data storage media (in contrast to analog electronic media ...
Multimedia is utilized in various fields including education, entertainment, communication, game design, and digital art, reflecting its broad impact on modern technology and media. Multimedia encompasses various types of content, each serving different purposes: Text - Fundamental to multimedia, providing context and information.
Uses and gratifications theory. Uses and gratifications theory is a communication theory that describes the reasons and means by which people seek out media to meet specific needs. [1][2][3][4][5] The theory postulates that media is a highly available product, that audiences are the consumers of the product, and that audiences choose media to ...
The history of communication itself can be traced back since the origin of speech circa 100,000 BCE. [1] The use of technology in communication may be considered since the first use of symbols about 30,000 years BCE. Among the symbols used, there are cave paintings, petroglyphs, pictograms and ideograms. Writing was a major innovation, as well ...