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Information and media literacy. Information and media literacy (IML) enables people to show and make informed judgments as users of information and media, as well as to become skillful creators and producers of information and media messages. [1] IML is a combination of information literacy and media literacy. [2]
Media literacy is an expanded conceptualization of literacy that includes the ability to access and analyze media messages as well as create, reflect and take action, using the power of information and communication to make a difference in the world. [1] Media literacy applies to different types of media [2] and is seen as important skills for ...
Social media allows for mass cultural exchange and intercultural communication, despite different ways of communicating in various cultures. [221] Social media has affected the way youth communicate, by introducing new forms of language. [222] Novel acronyms save time, as illustrated by "LOL", which is the ubiquitous shortcut for "laugh out loud".
Multimedia studies as a discipline came out of the need for media studies to be made relevant to the new world of CD-ROMs and hypertext in the 1990s. Revolutionary books like Jakob Nielsen's Hypertext and Hypermedia lay the foundations for understanding multimedia alongside traditional cognitive science and interface design issues. [1]
Media psychology is the branch and specialty field in psychology that focuses on the interaction of human behavior with media and technology. Media psychology is not limited to mass media or media content; it includes all forms of mediated communication and media technology-related behaviors, such as the use, design, impact, and sharing behaviors.
Media ecology. Media ecology theory is the study of media, technology, and communication and how they affect human environments. [1] The theoretical concepts were proposed by Marshall McLuhan in 1964, [2] while the term media ecology was first formally introduced by Neil Postman in 1968. [3]
"Triple-product" business model of digital media platforms. [7]Digital media platforms like YouTube work through a triple-product business model in which platforms provide information and entertainment (infotainment) to the public often at no cost, while simultaneously capturing their attention, and also collecting user data to sell to advertisers. [7]
Ball-Rokeach & DeFleur's (1976) MSD conceptual model. Media system dependency theory (MSD), or simply media dependency, was developed by Sandra Ball-Rokeach and Melvin Defleur in 1976. [1] The theory is grounded in classical sociological literature positing that media and their audiences should be studied in the context of larger social systems.