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Bumper (broadcasting) In broadcasting, a commercial bumper, ident bumper, or break-bumper (often shortened to bump) is a brief announcement, usually two to fifteen seconds in length that can contain a voice over, placed between a pause in the program and its commercial break, and vice versa. The host, the program announcer, or a continuity ...
There were numerous different TV, radio and print ads. [6] Mastercard registered Priceless as a trademark. [7] Actor Billy Crudup has been the voice in the US market; actor Jack Davenport was the voice in the UK. The original idea and concept of the campaign stems from the advertising agency of McCann Erickson (as it was named in 1997). [8]
A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs. [1]
W. H. Auden DDB decided to broadcast the ad on Labor Day, when Johnson was supposed to begin his formal fall campaign. "Daisy" aired as a commercial only once, during a September 7, 1964, telecast of the film David and Bathsheba on The NBC Monday Movie. As the film is based on a biblical story, it is considered a family film and believed to be appropriate for the advertisement, as its audience ...
Think different. " Think different " is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think". [2][3][4] It was used in a television ...
Morning in America. " Prouder, Stronger, Better ", commonly referred to by the name " Morning in America ", is a 1984 political campaign television commercial, known for its opening line, "It's morning again in America." The ad was part of that year's presidential campaign of Republican Party candidate Ronald Reagan.
Smell Like a Man, Man[2] is a television advertising campaign in the United States created by ad agency Wieden+Kennedy for the Old Spice brand of male grooming products, owned by Procter & Gamble. The campaign is commonly referred to as The Man Your Man Could Smell Like, the title of the campaign's initial 30-second commercial.
This is a list of catchphrases found in American and British english language television and film, where a catchphrase is a short phrase or expression that has gained usage beyond its initial scope. These are not merely catchy sayings.