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Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.). Direct response advertisers often consider CPA ...
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Bill of costs. A bill of costs is an itemized list of expenses a prevailing party in a lawsuit or action needs to pay for services procured from a lawyer. [1] It can have varying levels of detail and should describe the nature of the work done by the lawyer for the client, and any other expenses incurred. Recoverable costs vary by jurisdiction ...
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Advertisers and publishers use a wide range of payment calculation methods. In 2012, advertisers calculated 32% of online advertising transactions on a cost-per-impression basis, 66% on customer performance (e.g. cost per click or cost per acquisition), and 2% on hybrids of impression and performance methods. [30]: 17
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