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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    v. t. e. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...

  3. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    Keyword research. The objective of keyword research is to generate, with good precision and recall, a large number of terms that are highly relevant yet non-obvious to the given input keyword. [1] The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Semrush and Google Trends.

  4. Search engine - Wikipedia

    en.wikipedia.org/wiki/Search_engine

    The first web search engine was Archie, created in 1990 [67] by Alan Emtage, a student at McGill University in Montreal. The author originally wanted to call the program "archives", but had to shorten it to comply with the Unix world standard of assigning programs and files short, cryptic names such as grep, cat, troff, sed, awk, perl, and so on.

  5. Timeline of web search engines - Wikipedia

    en.wikipedia.org/wiki/Timeline_of_web_search_engines

    1. New web search engine. Blekko, a search engine that uses slashtags to allow people to search in more targeted categories, launches. [65] 2011. February. 23–24. Search algorithm update. Google launches Google Panda, a major update affecting 12% of search queries.

  6. Comparison of web search engines - Wikipedia

    en.wikipedia.org/wiki/Comparison_of_web_search...

    Comparison of web search engines. Web search engines are listed in tables below for comparison purposes. The first table lists the company behind the engine, volume and ad support and identifies the nature of the software being used as free software or proprietary software. The second and third table lists internet privacy aspects along with ...

  7. Search Engine Strategies - Wikipedia

    en.wikipedia.org/wiki/Search_Engine_Strategies

    The conference was created by Danny Sullivan, founder and former lead editor of Search Engine Watch. The first [2] SES conference was on November 18, 1999 in San Francisco, California and marked the first [3] [4] formal occasion that site owners had met with search engines. The conference expanded internationally in 2000 when the first SES UK ...

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