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The heuristic-systematic model of information processing ( HSM) is a widely recognized model by Shelly Chaiken that attempts to explain how people receive and process persuasive messages. [1] The model states that individuals can process messages in one of two ways: heuristically or systematically. Whereas systematic processing entails careful ...
The information processing theory simplified is comparing the human brain to a computer or basic processor. It is theorized that the brain works in a set sequence, as does a computer. The sequence goes as follows, "receives input, processes the information, and delivers an output". This theory suggests that we as humans will process information ...
Social information processing theory, also known as SIP, is a psychological and sociological theory originally developed by Salancik and Pfeffer in 1978. [1] This theory explores how individuals make decisions and form attitudes in a social context, often focusing on the workplace. It suggests that people rely heavily on the social information ...
The Federal Information Processing Standards ( FIPS) of the United States are a set of publicly announced standards that the National Institute of Standards and Technology (NIST) has developed for use in computer systems of non-military United States government agencies and contractors. [1] FIPS standards establish requirements for ensuring ...
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The International Federation for Information Processing ( IFIP) is a global organisation for researchers and professionals working in the field of computing to conduct research, develop standards and promote information sharing. Established in 1960 under the auspices of UNESCO, IFIP is recognised by the United Nations and links some 50 national ...