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Mental accounting (or psychological accounting) is a model of consumer behaviour developed by Richard Thaler that attempts to describe the process whereby people code, categorize and evaluate economic outcomes. [2] Mental accounting incorporates the economic concepts of prospect theory and transactional utility theory to evaluate how people ...
Political cognition. Political cognition refers to the study of how individuals come to understand the political world, and how this understanding leads to political behavior. Some of the processes studied under the umbrella of political cognition include attention, interpretation, judgment, and memory. Most of the advancements in the area have ...
Created by. GSA 18F and United States Digital Services. URL. login.gov. Launched. April 2017. Login.gov is a single sign-on solution for US government websites. [1] It enables users to log in to services from numerous government agencies using the same username and password. Login.gov was jointly developed by 18F and the US Digital Service. [1]
Three Principles Psychology (TPP), previously known as Health Realization (HR), is a resiliency approach to personal and community psychology [1] first developed in the 1980s by Roger C. Mills and George Pransky, who were influenced by the teachings of philosopher and author Sydney Banks. [2] The approach first gained recognition for its ...
Psychological operations (PSYOP) are operations to convey selected information and indicators to audiences to influence their motives and objective reasoning, and ultimately the behavior of governments, organizations, groups, and large foreign powers. The purpose of United States psychological operations is to induce or reinforce behavior ...
Political psychology is an interdisciplinary academic field, dedicated to understanding politics, politicians and political behavior from a psychological perspective, and psychological processes using socio-political perspectives. [ 1 ]
The denomination effect is a form of cognitive bias relating to currency, suggesting people may be less likely to spend larger currency denominations than their equivalent value in smaller denominations. [1] It was proposed by Priya Raghubir, professor at the New York University Stern School of Business, and Joydeep Srivastava, professor at ...
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