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Mental accounting (or psychological accounting) is a model of consumer behaviour developed by Richard Thaler that attempts to describe the process whereby people code, categorize and evaluate economic outcomes. [2] Mental accounting incorporates the economic concepts of prospect theory and transactional utility theory to evaluate how people ...
Political psychology is an interdisciplinary academic field, dedicated to understanding politics, politicians and political behavior from a psychological perspective, and psychological processes using socio-political perspectives. [ 1 ]
Three Principles Psychology (TPP), previously known as Health Realization (HR), is a resiliency approach to personal and community psychology [1] first developed in the 1980s by Roger C. Mills and George Pransky, who were influenced by the teachings of philosopher and author Sydney Banks. [2] The approach first gained recognition for its ...
Behavioral game theory. Behavioral game theory seeks to examine how people's strategic decision-making behavior is shaped by social preferences, social utility and other psychological factors. [1] Behavioral game theory analyzes interactive strategic decisions and behavior using the methods of game theory, [2] experimental economics, and ...
Political cognition. Political cognition refers to the study of how individuals come to understand the political world, and how this understanding leads to political behavior. Some of the processes studied under the umbrella of political cognition include attention, interpretation, judgment, and memory. Most of the advancements in the area have ...
Attitude (psychology) Two children at a playground talking and demonstrating a positive attitude. An attitude "is a summary evaluation of an object of thought. An attitude object can be anything a person discriminates or holds in mind." Attitudes include beliefs (cognition), emotional responses (affect) and behavioral tendencies (intentions ...
Whole of Government Accounts (WGA) is the annual publication by the United Kingdom Government of the consolidated financial statements of over 5,500 organisations across the public sector. [1] It aims to provide more complete data for fiscal planning by producing consolidated financial statements which are produced in accordance with the ...
Psychological operations (PSYOP) are operations to convey selected information and indicators to audiences to influence their motives and objective reasoning, and ultimately the behavior of governments, organizations, groups, and large foreign powers. The purpose of United States psychological operations is to induce or reinforce behavior ...