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Interactive design is a user-oriented field of study that focuses on meaningful communication using media to create products through cyclical and collaborative processes between people and technology.
Definition. Interactive media is a method of communication in which the output from the media comes from the input of the users. [2][3] Interactive media works with the user's participation. The media still has the same purpose but the user's input adds interaction and brings interesting features to the system for better enjoyment.
Interaction design, often abbreviated as IxD, is "the practice of designing interactive digital products, environments, systems, and services." [1]: xxvii, 30 While interaction design has an interest in form (similar to other design fields), its main area of focus rests on behavior. [1]: xxvii, 30 Rather than analyzing how things are ...
Interactive marketing. Interactive marketing, sometimes called trigger-based or event-driven marketing, [1] is a marketing strategy that uses two-way communication channels to allow consumers to connect with a company directly. Although this exchange can take place in person, in the last decade it has increasingly taken place almost exclusively ...
Media planning. Media planning is generally outsourced and entails sourcing and selecting optimal media platforms for a client's brand or product to use. The goal of media planning is to determine the best combination of media to achieve the clients objectives. In the process of planning, the media planner needs to answer questions such as:
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...
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