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  2. Digital branding - Wikipedia

    en.wikipedia.org/wiki/Digital_branding

    Digital branding is a brand management technique that uses a combination of internet branding and digital marketing to develop a brand over a range of digital venues, including internet-based relationships, [citation needed] device-based applications [1] [2] or media content.

  3. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Increasing brand awareness is a focus of digital marketing strategy for a number of reasons: The growth of online shopping. A survey by Statista projects 230.5 million people in the United States will use the Internet to shop, compare, and buy products by 2021, up from 209.6 million in 2016. [41]

  4. Internet branding - Wikipedia

    en.wikipedia.org/wiki/Internet_branding

    Internet branding (also referred to as Online branding) is a brand management technique that uses the World Wide Web & Social Media Channels as a medium for positioning a brand in the marketplace. [ 1] Branding is increasingly important with the advancements of the internet. Most businesses are exploring various online channels, which include ...

  5. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [1] Online advertising includes email marketing, search engine marketing (SEM), social media marketing ...

  6. Co-branding - Wikipedia

    en.wikipedia.org/wiki/Co-branding

    Digital co-branding is a digital marketing strategy which follows the basics of co-branding, but aligns an advertiser's brand with a digital publisher that has the same target audience. Publishing platform would have to give up some editorial control to activate content for advertiser's brand.

  7. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    Brand management is the process of identifying the core value of a particular brand and reflecting the core value among the targeted customers. In modern terms, a brand could be corporate, product, service, or person. Brand management builds brand credibility and credible brands only, can build brand loyalty, bounce back from circumstantial ...

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