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Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing.
Marketing strategy highlights the role of marketing as a link between the organization and its customers, leveraging the combination of resources and capabilities within an organization to achieve a competitive advantage. [2] In recent years, the advent of digital marketing has revolutionized strategic marketing practices, introducing new ...
Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses ( B2B) or directly to consumers ( B2C ). [5]
Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'. Product. Thanks to the interaction and connection of the Internet ...
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...
NBA digital marketing. The National Basketball Association (NBA) is one of the fastest growing sports leagues in the United States. [1] In 2017, NBA broadcast game ratings had increased by 32% since the previous season, [2] the 2017 NBA Finals had 20.4 million total viewers with an additional 434,000 digital streaming viewers in 215 countries ...
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