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In mass communication, digital media is any communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, and preserved on a digital electronic device, including digital data storage media (in contrast to analog electronic media ...
The primary electronic media sources familiar to the general public are video recordings, audio recordings, multimedia presentations, slide presentations, CD-ROM and online content. Most new media are in the form of digital media. However, electronic media may be in either analogue electronics data or digital electronic data format.
Social media. Social media are interactive technologies that facilitate the creation, sharing and aggregation of content, ideas, interests, and other forms of expression through virtual communities and networks. [1] [2] Common features include: [2] Online platforms that enable users to create and share content and participate in social networking.
The Internet (or internet) [a] is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) [b] to communicate between networks and devices. It is a network of networks that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of ...
Understanding Media. Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan, in which the author proposes that the media, not the content that they carry, should be the focus of study. He suggests that the medium affects the society in which it plays a role mainly by the characteristics of the medium rather than the content.
Media literacy. Media literacy is an expanded conceptualization of literacy that includes the ability to access and analyze media messages as well as create, reflect and take action, using the power of information and communication to make a difference in the world. [1] Media literacy is not restricted to one medium [2] and is understood as a ...
In the 1970s, some scholars in communications studies, such as Oliver Boyd-Barrett, Jeremy Tunstall and Elihu Katz, advanced a "media imperialism" perspective.This theory posits that there is an "iniquitous flow of cultural production from the First to the Third World, whereby the media of advanced capitalist economies were able to substantially influence, if not actually determine, the nature ...
Media consumption or media diet is the sum of information and entertainment media taken in by an individual or group. It includes activities such as interacting with new media , reading books and magazines , watching television and film , and listening to radio . [1]