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Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods. Services marketing typically refers to both business to consumer (B2C) and ...
Security management is the identification of an organization's assets i.e. including people, buildings, machines, systems and information assets, followed by the development, documentation, and implementation of policies and procedures for protecting assets. An organization uses such security management procedures for information classification ...
Marketing mix. The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are :
as a service. " X as a service " (rendered as *aaS in acronyms) is a phrasal template for any business model in which a product use is offered as a subscription-based service rather than as an artifact owned and maintained by the customer. Originating from the software as a service concept that appeared in the 2010s with the advent of cloud ...
Security as a service ( SECaaS) is a business model in which a service provider integrates their security services into a corporate infrastructure on a subscription basis more cost-effectively than most individuals or corporations can provide on their own when the total cost of ownership is considered. [1] SECaaS is inspired by the "software as ...
Security mostly refers to protection from hostile forces, but it has a wide range of other senses: for example, as the absence of harm (e.g., freedom from want ); as the presence of an essential good (e.g., food security ); as resilience against potential damage or harm (e.g. secure foundations); as secrecy (e.g., a secure telephone line ); as ...
v. t. e. Customer relationship management ( CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which ...
A security guard (also known as a security inspector, security officer, factory guard, or protective agent) is a person employed by a government or private party to protect the employing party's assets (property, people, equipment, money, etc.) from a variety of hazards (such as crime, waste, damages, unsafe worker behavior, etc.) by enforcing ...