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Covariation model. Harold Kelley 's covariation model (1967, 1971, 1972, 1973) [1] is an attribution theory in which people make causal inferences to explain why other people and ourselves behave in a certain way. It is concerned with both social perception and self-perception (Kelley, 1973). The covariation principle states that, "an effect is ...
Role theory is a concept in sociology and in social psychology that considers most of everyday activity to be the acting-out of socially defined categories (e.g., mother, manager, teacher). Each role is a set of rights, duties, expectations, norms, and behaviors that a person has to face and fulfill. [1] The model is based on the observation ...
Harold Kelley (February 16, 1921 – January 29, 2003) was an American social psychologist and professor of psychology at the University of California, Los Angeles.His major contributions have been the development of interdependence theory (with John Thibaut), the early work of attribution theory, and a lifelong interest in understanding close relationships processes.
Vested interest (Crano, 1983; Crano & Prislin, 1995; Sivacek & Crano, 1982) is a communication theory that seeks to explain how an attitude of self-interest can affect behavior; or, in more technical terms, to question how certain hedonically relevant (Miller & Averbeck, 2013) attitudinal dimensions can influence and consistently predict behavior based on the degree of subjective investment an ...
Attribution (psychology) Attribution is a term used in psychology which deals with how individuals perceive the causes of everyday experience, as being either external or internal. Models to explain this process are called Attribution theory. [1]
e. In psychology, the false consensus effect, also known as consensus bias, is a pervasive cognitive bias that causes people to "see their own behavioral choices and judgments as relatively common and appropriate to existing circumstances". [1] In other words, they assume that their personal qualities, characteristics, beliefs, and actions are ...
Conformity. Conformity is the act of matching attitudes, beliefs, and behaviors to group norms, politics or being like-minded. [1] Norms are implicit, specific rules, guidance shared by a group of individuals, that guide their interactions with others. People often choose to conform to society rather than to pursue personal desires – because ...
Social proof (or informational social influence) is a psychological and social phenomenon wherein people copy the actions of others in choosing how to behave in a given situation. The term was coined by Robert Cialdini in his 1984 book Influence: Science and Practice . Social proof is used in ambiguous social situations where people are unable ...