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Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies. From a production standpoint, transmedia storytelling involves creating content [1] that engages an audience using ...
t. e. Alternative media are media sources that differ from established or dominant types of media (such as mainstream media or mass media) in terms of their content, production, or distribution. [1] Sometimes the term independent media is used as a synonym, indicating independence from large media corporations, but generally independent media ...
Media pluralism defines the state of having a plurality of voices, opinions, and analyses in media systems (internal pluralism) or the coexistence of different and diverse types of medias and media support (external pluralism). [1] [2] Media pluralism trends 2018, UNESCO's report on world trends in media. Media pluralism is often recognized by ...
In mass communication, digital media is any communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, and preserved on a digital electronic device, including digital data storage media (in contrast to analog electronic media ...
Mediatization is a process of change or a trend, similar to globalization and modernization, where the mass media integrates into other sectors of the society. Political actors, opinion makers, business organizations, civil society organizations, and others have to adapt their communication methods to a form that suits the needs and preferences ...
Narcotizing dysfunction is a theory that as mass media inundates people on a particular issue, they become apathetic to it, substituting knowledge for action. [1] It is suggested that the vast supply of communication Americans receive may elicit only a superficial concern with the problems of society. This would result in real societal action ...
Transmediality is a term used in intermediality studies, narratology, and new media studies (in particular in the phrase ‘transmedia storytelling’ derived from Henry Jenkins, to describe phenomena which are non-media specific, meaning not connected to a specific medium, and can therefore be realized in a large number of different media, such as literature, art, film, or music.
Polymedia. Polymedia is an anthropological notion that was introduced by Daniel Miller and Mirca Madianou [1] in recognition of the way most people today use a wide variety of communication media. They claim that as individual communication acts are no longer dictated by access and cost, people are likely to be judged on why they selected one ...