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Presence (telepresence) Presence is a theoretical concept describing the extent to which media represent the world (in both physical and social environments). [1] Presence is further described by Matthew Lombard and Theresa Ditton as “an illusion that a mediated experience is not mediated." [2] Today, it often considers the effect that people ...
Media psychology is the branch and specialty field in psychology that focuses on the interaction of human behavior with media and technology. Media psychology is not limited to mass media or media content; it includes all forms of mediated communication and media technology-related behaviors, such as the use, design, impact, and sharing ...
Media consumption. Media consumption or media diet is the sum of information and entertainment media taken in by an individual or group. It includes activities such as interacting with new media, reading books and magazines, watching television and film, and listening to radio. [1]
Psychoacoustics. Psychoacoustics is the branch of psychophysics involving the scientific study of sound perception and audiology —how the human auditory system perceives various sounds. More specifically, it is the branch of science studying the psychological responses associated with sound (including noise, speech, and music ).
Media ethics. Media ethics is the subdivision dealing with the specific ethical principles and standards of media, including broadcast media, film, theatre, the arts, print media and the internet. The field covers many varied and highly controversial topics, ranging from war journalism to Benetton ad campaigns.
Dual-coding theory is a theory of cognition that suggests that the mind processes information along two different channels; verbal and nonverbal. It was hypothesized by Allan Paivio of the University of Western Ontario in 1971. In developing this theory, Paivio used the idea that the formation of mental imagery aids learning through the picture ...
MPEG-2 is widely used as the format of digital television signals that are broadcast by terrestrial (over-the-air), cable, and direct broadcast satellite TV systems. It also specifies the format of movies and other programs that are distributed on DVD and similar discs. TV stations, TV receivers, DVD players, and other equipment are often ...
Digital video comprises a series of digital images displayed in rapid succession. In the context of video, these images are called frames. [e] The rate at which frames are displayed is known as the frame rate and is measured in frames per second. Every frame is a digital image and so comprises a formation of pixels.