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Bluetooth beacons are hardware transmitters — a class of Bluetooth Low Energy (LE) devices that broadcast their identifier to nearby portable electronic devices. The technology enables smartphones, tablets and other devices to perform actions when in close proximity to a beacon. Bluetooth beacons use Bluetooth Low Energy proximity sensing to ...
iBeacon. Smartphone detecting an iBeacon transmitter. iBeacon is a protocol developed by Apple and introduced at the Apple Worldwide Developers Conference in 2013. [1] Various vendors have since made iBeacon-compatible hardware transmitters – typically called beacons – a class of Bluetooth Low Energy (BLE) devices that broadcast their ...
Bluetooth Low Energy ( Bluetooth LE, colloquially BLE, formerly marketed as Bluetooth Smart [1]) is a wireless personal area network technology designed and marketed by the Bluetooth Special Interest Group (Bluetooth SIG) [2] aimed at novel applications in the healthcare, fitness, beacons, [3] security, and home entertainment industries. [4]
Eddystone was a Bluetooth Low Energy beacon profile released by Google in July 2015. In December 2018 Google stopped delivering both Eddystone and Physical Web beacon notifications. The Apache 2.0-licensed, cross-platform, and versioned profile contained several frame types, including Eddystone-UID, Eddystone-URL, and Eddystone-TLM. [1]
A single beacon can transmit one, two or all three frametypes. The three frametypes are: Beacon protocol - Google's Eddystone. URL: a URL (i.e. a website link) is transmitted to the device, eliminating the need for an installed Mobile App. UID (similar to Apple's UUID): a 16 digit string of characters, which can identify the individual beacon.
Bluetooth is a short-range wireless technology standard that is used for exchanging data between fixed and mobile devices over short distances and building personal area networks (PANs). In the most widely used mode, transmission power is limited to 2.5 milliwatts, giving it a very short range of up to 10 metres (33 ft).
Frequency-hopping spread spectrum ( FHSS) is a method of transmitting radio signals by rapidly changing the carrier frequency among many frequencies occupying a large spectral band. The changes are controlled by a code known to both transmitter and receiver. FHSS is used to avoid interference, to prevent eavesdropping, and to enable code ...
Proximity marketing. Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so. Distribution may be via a traditional localized broadcast, or more commonly ...
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