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Consumer to consumer [3] (C2C) marketing is the creation of a product or service with the specific promotional strategy being for consumers to share that product or service with others as brand advocates based on the value of the product. The investment into conceptualising and developing a top-of-the-line product or service that consumers are ...
Angi (formerly Angie's List) is an American home services website owned by Angi Inc., a publicly-traded subsidiary of IAC. Founded in 1995 by Angie Hicks and William S. Oesterle, it allows users to search for contractors to provide paid home improvement work. The service was originally developed as a database of reviews for local services.
Ethical grey areas include mug shot removal sites, astroturfing customer review sites, censoring complaints, and using search engine optimization tactics to influence results. In other cases, the ethical lines are clear; some reputation management companies are closely connected to websites that publish unverified and libelous statements about ...
A comparison shopping website, sometimes called a price comparison website, price analysis tool, comparison shopping agent, shopbot, aggregator or comparison shopping engine, is a vertical search engine that shoppers use to filter and compare products based on price, features, reviews and other criteria.
The Better Business Bureau (BBB) is an American private, 501(c)(6) nonprofit organization founded in 1912. BBB's self-described mission is to focus on advancing marketplace trust, [2] consisting of 92 independently incorporated local BBB organizations in the United States and Canada, coordinated under the International Association of Better Business Bureaus (IABBB) in Arlington, Virginia.
Which? is a United Kingdom brand name that promotes informed consumer choice in the purchase of goods and services by testing products, highlighting inferior products or services, raising awareness of consumer rights, and offering independent advice.
Epinions.com was a general consumer review site established in 1999. Epinions was acquired in 2003 by DealTime, later Shopping.com, which was acquired by eBay in 2005. . Epinions users could access paid product reviews; the company sold advertising on its site and shared the revenue with authors as an incentive for quality co
A review aggregator is a system that collects reviews and ratings of products and services such as films, books, video games, music, software, hardware, and cars. This system then stores the reviews to be used for supporting a website where users can view the reviews, selling information to third parties about consumer tendencies, and creating databases for companies to learn about their ...
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