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Reputation management. Reputation management, originally a public relations term, refers to the influencing, controlling, enhancing, or concealing of an individual's or group's reputation. The growth of the internet and social media led to growth of reputation management companies, with search results as a core part of a client's reputation. [1]
Reputation is a ubiquitous, spontaneous, and highly efficient mechanism of social control. [2] It is a subject of study in social, management, [3] and technological sciences. [4] Its influence ranges from competitive settings, like markets, to cooperative ones, like firms, organizations, institutions and communities.
Litigation public relations is the management of the communication process during the course of any legal dispute or adjudicatory processing so as to affect the outcome or its effect on the client's overall reputation (Haggerty, 2003).
An early use of the phrase in mass media was in 2010, in a Guardian article headlined "PR firms make London world capital of reputation laundering", a report which focused on the use of public relations (PR) firms by heads of state (including Saudi Arabia, Rwanda, Kazakhstan, and Sri Lanka) to obscure human rights abuses and corruption. [3]
Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. [1][2] Crisis communication is aimed at raising awareness of a specific type of threat, the magnitude, outcomes, and specific behaviors to adopt to ...
bell-pottinger.co.uk. Bell Pottinger Private (legally BPP Communications Ltd.) was a British multinational public relations, reputation management and marketing company headquartered in London, United Kingdom. On 12 September 2017 it went into administration (bankruptcy) as a consequence of a scandal caused by its activities in South Africa.
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