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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   v. t. e. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...

3. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.

4. Wikipedia:Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Wikipedia:Search_engine...

   Search engine optimization. This is an essay. Wikipedia attracts many links and contains a large amount of content on a broad set of topics. As a result, Wikipedia pages tend to rank well in organic search, and to acquire high PageRank on Google, the most popular search engine as of 2018. These factors create a strong temptation for editors to ...

5. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   Search engine marketing ( SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. [1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a ...

6. Organic search results - Wikipedia

   en.wikipedia.org/wiki/Organic_search_results

   Because the distinction is important (and because the word "organic" has many metaphorical uses) the term is now in widespread use within the search engine optimization and web marketing industry. As of July 2009, the term "organic search" is now commonly used outside the specialist web marketing industry, even used frequently by Google ...

7. Search Engine Strategies - Wikipedia

   en.wikipedia.org/wiki/Search_Engine_Strategies

   The conference was created by Danny Sullivan, founder and former lead editor of Search Engine Watch. The first [2] SES conference was on November 18, 1999 in San Francisco, California and marked the first [3] [4] formal occasion that site owners had met with search engines. The conference expanded internationally in 2000 when the first SES UK ...