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Popular examples of streaming services include Netflix, Spotify, and YouTube . An over-the-top media service (OTT) is a streaming media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms, the companies that traditionally act as controllers or distributors of such content.
Un-carrier is a marketing campaign created by T-Mobile US with Prophet, [1] and advertising company Publicis. It debuted in March 2013, where the company introduced a new streamlined plan structure for new customers which drops contracts, subsidized phones, coverage fees for data, and early termination fees. [2]
For example, a T-Mobile ad featuring U.S. TV show "Saturday Night Live's" Chloe Fineman could air during the live network TV broadcast of “SNL,” appear the next day on NBCU’s Peacock ...
Video on demand. Video on demand ( VOD) is a media distribution system that allows users to access videos, television shows and films without a traditional video playback device and a typical static broadcasting schedule. In the 20th century, broadcasting in the form of over-the-air programming was the most common form of media distribution.
Mobile television is television watched on a small handheld or mobile device, typically developed for that purpose. It includes service delivered via mobile phone networks, received free-to-air via terrestrial television stations, or via satellite broadcast. Regular broadcast standards or special mobile TV transmission formats can be used.
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