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  2. SMART criteria - Wikipedia

    en.wikipedia.org/wiki/SMART_criteria

    SMART criteria. This article is about setting objectives. For other meanings, see Smart. S.M.A.R.T. (or SMART) is an acronym used as a mnemonic device to establish criteria for effective goal-setting and objective development. This framework is commonly applied in various fields, including project management, employee performance management ...

  3. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...

  4. Action plan - Wikipedia

    en.wikipedia.org/wiki/Action_plan

    An action plan is a detailed plan outlining actions needed to reach one or more goals. [1] [ citation needed ] Alternatively, it can be defined as a "sequence of steps that must be taken, or activities that must be performed well, for a strategy to succeed".

  5. Operational planning - Wikipedia

    en.wikipedia.org/wiki/Operational_planning

    Operational planning ( OP) is the process of implementing strategic plans and objectives to reach specific goals. [1] An operational plan describes the specific steps in any given strategic planning model and explains how and what portion of resources will be put into operation during a given operational period: in the case of commercial- or ...

  6. Succession planning - Wikipedia

    en.wikipedia.org/wiki/Succession_planning

    A Business Exit Planning exercise begins with the shareholder(s) of a company defining their objectives with respect to an eventual exit, and then executing their plan, as the following definition suggests: Business Exit Planning is the process of explicitly defining exit-related objectives for the owner(s) of a business, followed by the design ...

  7. Plan - Wikipedia

    en.wikipedia.org/wiki/Plan

    Plan. A plan is typically any diagram or list of steps with details of timing and resources, used to achieve an objective to do something. It is commonly understood as a temporal set of intended actions through which one expects to achieve a goal . For spatial or planar topologic or topographic sets see map . Plans can be formal or informal:

  8. Distribution (marketing) - Wikipedia

    en.wikipedia.org/wiki/Distribution_(marketing)

    Distribution (or place) is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion . Decisions about distribution need to be taken in line with a company's overall strategic vision and mission. Developing a coherent distribution plan is a central component of strategic planning.

  9. Entrepreneurship - Wikipedia

    en.wikipedia.org/wiki/Entrepreneurship

    An entrepreneur ( French: [ɑ̃tʁəpʁənœʁ]) is an individual who creates and/or invests in one or more businesses, bearing most of the risks and enjoying most of the rewards. [1] The process of setting up a business is known as "entrepreneurship". The entrepreneur is commonly seen as an innovator, a source of new ideas, goods, services ...

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