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  2. Digital storytelling - Wikipedia

    en.wikipedia.org/wiki/Digital_storytelling

    Digital storytelling is a short form of digital media production that allows everyday people to create and share their stories online. The method is frequently used in schools, [1] [2] [3] museums, [4] libraries, [5] social work and health settings, [6] [7] and communities. [8] They are thought to have educational, democratizing [9] and even ...

  3. Narrowcasting - Wikipedia

    en.wikipedia.org/wiki/Narrowcasting

    Narrowcasting. Narrowcasting is the dissemination of information to a specialised audience, rather than to the broader public-at-large; it is the opposite of broadcasting. It may refer to advertising or programming, via radio or podcast, newspaper, television, or, increasingly in this digital age, via the Internet.

  4. Digital entertainment - Wikipedia

    en.wikipedia.org/wiki/Digital_entertainment

    social media. streaming services. "Digital entertainment", largely a hard to define marketing term, [3] rests upon entertainment technology and ultimately on the enabling basic technologies computers, Internet / World Wide Web, Digital Rights Management, multimedia and streaming media. [4] Apart from pure entertainment, the term rests upon the ...

  5. Influencer marketing - Wikipedia

    en.wikipedia.org/wiki/Influencer_marketing

    Chiara Ferragni is a fashion influencer and blogger known for her sponsored fashion posts.. Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.

  6. Gatekeeping (communication) - Wikipedia

    en.wikipedia.org/wiki/Gatekeeping_(communication)

    Gatekeeping is the process through which information is filtered for dissemination, whether for publication, broadcasting, the Internet, or some other mode of communication. The academic theory of gatekeeping may be found in multiple fields of study, including communication studies, journalism, political science, and sociology. [1]

  7. Business model - Wikipedia

    en.wikipedia.org/wiki/Business_model

    Business model. Business model innovation is an iterative and potentially circular process. [1] A business model describes how an organization creates, delivers, and captures value, [2] in economic, social, cultural or other contexts. For a business, it describes the specific way in which it conducts itself, spends, and earns money in a way ...

  8. Digital firm - Wikipedia

    en.wikipedia.org/wiki/Digital_firm

    Digital firm. The Digital Firm is a kind of organization that has enabled core business relationships through digital networks In these digital networks are supported by enterprise class technology platforms that have been leveraged within an organization to support critical business functions and services.

  9. Leapfrogging - Wikipedia

    en.wikipedia.org/wiki/Leapfrogging

    Leapfrogging is a concept used in many domains of the economics and business fields, and was originally developed in the area of industrial organization and economic growth. The main idea behind the concept of leapfrogging is that small and incremental innovations lead a dominant firm to stay ahead. However, sometimes, radical innovations will ...