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  2. Digital media - Wikipedia

    en.wikipedia.org/wiki/Digital_media

    "Triple-product" business model of digital media platforms. Digital media platforms like YouTube work through a triple-product business model in which platforms provide information and entertainment (infotainment) to the public often at no cost, while simultaneously capturing their attention, and also collecting user data to sell to advertisers.

  3. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media.. Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  4. The Top 5 Digital Media Marketing Trends in 2024 for Gen Z ...

    www.aol.com/top-5-digital-media-marketing...

    At Variety’s 2024 Entertainment Marketing Summit, Andrew Wallenstein, president and chief media analyst of Variety Intelligence Platform, sat down with Jana Arbanas, vice chair and Deloitte’s ...

  5. Digital platform (infrastructure) - Wikipedia

    en.wikipedia.org/wiki/Digital_platform...

    A digital platform is a software-based online infrastructure that facilitates user interactions and transactions. Digital platforms can act as data aggregators to help users navigate large amounts of information, as is the case with search engines; as matchmakers to enable transactions between users, as is the case with digital marketplaces; or ...

  6. Social media: What the platforms are for and how they work - AOL

    www.aol.com/social-media-platforms-090009600.html

    For years, it felt like the social media landscape didn’t change much. New apps came, new apps went, and the last one to really make a dent in the market was TikTok back in 2020.

  7. Digital distribution - Wikipedia

    en.wikipedia.org/wiki/Digital_distribution

    Live support software. E-procurement. Purchase-to-pay. Super-apps. v. t. e. Digital distribution, also referred to as content delivery, online distribution, or electronic software distribution, among others, is the delivery or distribution of digital media content such as audio, video, e-books, video games, and other software. [1]

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