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Persuasive technology is broadly defined as technology that is designed to change attitudes or behaviors of the users through persuasion and social influence, but not necessarily through coercion. Such technologies are regularly used in sales , diplomacy , politics , religion , military training , public health , and management , and may ...
The Lab was originally founded as the Stanford Persuasive Technology Lab in 1998 by B. J. Fogg to research computers as Persuasive Technology as part of H-STAR (Human Sciences and Technologies Advanced Research Institute) at Stanford University, which focuses on advancing the human sciences, often in the context of their application to the ...
Captology is the study of computers as persuasive technologies. [1] This area of inquiry explores the overlapping space between persuasion in general (influence, motivation, behavior change, etc.) and computing technology. [2] This includes the design, research, and program analysis of interactive computing products (such as the Web, desktop ...
In 1999, he was the guest editor for an issue of ACM focusing on persuasive technologies. In 2003, Fogg published the book, Persuasive Technology: Using Computers to Change What We Think and Do. This book provided a foundation for captology, the study of Computers As Persuasive Technologies.
Persuasive technology is broadly defined as technology that is designed to change attitudes or behaviors of the users through persuasion and social influence, but not necessarily through coercion. Such technologies are regularly used in sales , diplomacy , politics , religion , military training , public health , and management , and may ...
Persuasive writing is a form of writing intended to convince or influence readers to accept a particular idea or opinion and to inspire action. A wide variety of writings, such as criticisms, reviews, reaction papers, editorials, proposals, advertisements, and brochures, utilize different persuasion techniques to influence readers.
Persuasive speaking aims to change the audience's beliefs and is commonly used in political debates. Leaders use such public forums in an attempt to persuade their audience, whether they be the general public or government officials.
Street credibility or "street cred" (also referred to as "the word on the street") is the degree to which someone's word can be believed by a typical person, the "person on the street". [33] Corporations have gone through their own ways of getting street credibility; however, it goes by a different name: branding.