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Learn about the history, types, and methods of online graphic advertising through banners, text, images, video, and audio. Find out how digital display advertising supports brand awareness, increases purchase intention, and uses programmatic bidding.
Learn about the origins, evolution and current trends of online advertising, a form of marketing and advertising that uses the Internet to promote products and services. Explore the different types of online advertising, such as email, search, display, social and mobile, and the controversies and challenges they face.
Digital media is any communication media that operates with encoded machine-readable data formats. Learn about the types, impact, and history of digital media, from binary code to digital computers, from print to online platforms.
Learn about the iconic 1984 commercial that introduced the Apple Macintosh personal computer and alluded to George Orwell's novel. Find out how it was conceived, produced, directed, and received by the public and critics.
Learn what contextual advertising is, how it works, and why it is important for online marketing. Find out the examples, service providers, and references of contextual advertising.
Learn about the history, types, and developments of classified advertising, a form of cheap and common advertising in newspapers, online and other periodicals. Find out the statistics, examples, and references of this topic.
Native advertising is a type of paid advertising that appears in the style and format of the content near the advertisement's placement. It can take various forms, such as sponsored videos, images, articles, or social media posts, and may require disclosure and labeling.
Learn about the history, types, and trends of television advertising, a form of paid programming that promotes products, services, or ideas. Find out how TV ads are created, placed, measured, and regulated in different countries and platforms.