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Learn about the concept, evolution, and methods of digital marketing, the component of marketing that uses online technologies to promote products and services. Explore the various digital media platforms, channels, and strategies that marketers use to reach and engage consumers.
Marketing is the activity of satisfying and retaining customers by creating, communicating, and exchanging value. Learn about the marketing concept, the needs and wants of customers, and the differences between B2B and B2C marketing.
Northwestern Mutual is a private company that provides insurance and investment products and services. Founded in 1857, it is based in Milwaukee, Wisconsin, and has over 4.75 million clients and $2 trillion of life insurance protection.
Learn what SEO is, how it works, and why it is important for websites. Find out the history, techniques, and challenges of SEO, as well as its relationship with Google and other search engines.
Learn about the definition, objectives, tools, and strategies of marketing communications, which are the use of different channels and tools to deliver a message to a target market. Find out how marketing communications can overcome communication barriers, create brand awareness and preference, and adapt to global markets.
Marketing strategy refers to efforts to increase sales and achieve competitive advantage through customer-oriented policies and resources. Learn about the history, tools, and techniques of strategic marketing, as well as some examples of marketing strategies.
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