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2. Digital media - Wikipedia

   en.wikipedia.org/wiki/Digital_media

   Paid media refers to promotional channels that marketers pay to use, including traditional media (e.g., television, radio, print, or outdoor advertising), online and digital media (e.g., paid search ads, web and social media display ads, mobile ads, or email marketing).

3. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media.. Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

4. Positioning (marketing) - Wikipedia

   en.wikipedia.org/wiki/Positioning_(marketing)

   The precise origins of the positioning concept are unclear. Cano (2003), Schwartzkopf (2008), and others have argued that the concepts of market segmentation and positioning were central to the tacit knowledge that informed brand advertising from the 1920s, but did not become codified in marketing textbooks and journal articles until the 1950s and 60s.

5. News broadcasting - Wikipedia

   en.wikipedia.org/wiki/News_broadcasting

   News broadcasting is the medium of broadcasting various news events and other information via television, radio, or the internet in the field of broadcast journalism.The content is usually either produced locally in a radio studio or television studio newsroom, or by a broadcast network.

6. Social media marketing - Wikipedia

   en.wikipedia.org/wiki/Social_media_marketing

   Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

7. Digital labor - Wikipedia

   en.wikipedia.org/wiki/Digital_labor

   Digital labor can be connected to the economic process of disintermediation, where digital labor has taken away the job of the mediator in employee-employer supply chains. The value of the labor produced by marginalized digital workers in the digital or gig economy has yet to be recognized formally through labor laws. [2]