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Gender plays a role in mass media and is represented within media platforms. These platforms are not limited to film, radio, television, advertisement, social media, and video games. Initiatives and resources exist to promote gender equality and reinforce women's empowerment in the media industry and representations.
Gender is used as a means of describing the distinction between the biological sex and socialized aspects of femininity and masculinity. According to West and Zimmerman, is not a personal trait; it is "an emergent feature of social situations: both as an outcome of and a rationale for various social arrangements, and as a means of legitimating one of the most fundamental divisions of society."
Gender includes the social, psychological, cultural and behavioral aspects of being a man, woman, or other gender identity. [1] [2] Depending on the context, this may include sex -based social structures (i.e. gender roles) and gender expression.
Gender identity. Gender identity is the personal sense of one's own gender. [1] Gender identity can correlate with a person's assigned sex or can differ from it. In most individuals, the various biological determinants of sex are congruent, and consistent with the individual's gender identity. [2] Gender expression typically reflects a person's ...
Sociology of gender is a prominent subfield of sociology. Social interaction directly correlated with sociology regarding social structure. One of the most important social structures is status. This is determined based on position that an individual possesses which effects how they will be treated by society.
Video games have become a new form of media that derives from other media, such as books, films, and music. It is a new model that can interact with old forms of media and then create new contents or means of entertainment and interaction. With the development of video games, female characters play a significant role in the gaming world.
Sex–gender distinction. While in ordinary speech, the terms sex and gender are often used interchangeably, [1] [2] in contemporary academic literature, the terms often have distinct meanings, especially when referring to people. Sex generally refers to an organism's biological sex, while gender usually refers to either social roles typically ...
Advertising is a significant agent of socialization in modern industrialized societies, and is used as a tool to maintain certain social constructions, such as gender. Men and women are depicted as differing in attitudes, behavior, and social statuses. [1] These images are crafted to mimic real life, leading to confusion when separating the ...