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Media planning. Media planning is generally outsourced and entails sourcing and selecting optimal media platforms for a client's brand or product to use. The goal of media planning is to determine the best combination of media to achieve the clients objectives. In the process of planning, the media planner needs to answer questions such as:
Digital media in education. Students in a media lab class. Digital Media in education is measured by a person's ability to access, analyze, evaluate, and produce media content and communication in a variety of forms. [1] These media may involve incorporating multiple digital softwares, devices, and platforms as a tool for learning.
In mass communication, digital media is any communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, and preserved on a digital electronic device, including digital data storage media (in contrast to analog electronic media ...
Digital supply chain. The digital supply chain is a new media term which encompasses the process of the delivery of digital media, be it music or video, by electronic means, from the point of origin (content provider) to destination (consumer). In much the same manner a physical medium must go through a “supply chain” process in order to ...
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A design is the concept of or proposal for an object, process, or system. Design refers to something that is or has been intentionally created by a thinking agent, though it is sometimes used to refer to the nature of something – its design. The verb to design expresses the process of developing a design. In some cases, the direct ...
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The Academy for New Media was created at Stanford by Phil Gibson in 1999 for K-12 educators and high-school students interested in learning the latest digital media software tools from award-winning creative professionals. Digital Media Academy was born in the Fall of 2001 after the Academy for New Media became closed due to budget cuts.