Search results
Results from the WOW.Com Content Network
Personal data, also known as personal information or personally identifiable information (PII), [1] [2] [3] is any information related to an identifiable person.. The abbreviation PII is widely used in the United States, but the phrase it abbreviates has four common variants based on personal or personally, and identifiable or identifying.
E-commerce (electronic commerce) is the activity of electronically buying or selling products on online services or over the Internet.E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.
Also, companies in various industries often incorporate some kind of virtual assistant technology into their customer service or support. [3] Recently, the emergence of recent artificial intelligence based chatbots, such as ChatGPT, has brought increased capability and interest to the field of virtual assistant products and services. [4] [5] [6]
Database marketing is a form of direct marketing that uses databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing.
Mobility as a service (MaaS) is a type of service that enables users to plan, book, and pay for multiple types of mobility services through a combined platform. [1] [2] Transportation services from public and private transportation providers are combined through a unified gateway, usually via an app or website, that creates and manages the trip and payments, including subscriptions, with a ...
Direct email involves sending an email solely to communicate a promotional message (for example, a special offer or a product catalog). Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they rent a list of email addresses from service companies. [citation needed]
Although omnichannel is said to be dictated by systems and processes, it is the customer who dictates how a transaction occurs. Systems and processes facilitate the customer journey to transact and be served. [22] Omnichannel is moving toward increased personalization based on analytics to make the customer experience more seamless. [23]
A web portal is a specially designed website that brings information from diverse sources, like emails, online forums and search engines, together in a uniform way.Usually, each information source gets its dedicated area on the page for displaying information (a portlet); often, the user can configure which ones to display.