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Lego (/ ˈlɛɡoʊ / ⓘ LEG-oh, Danish: [ˈle̝ːko]; [ 1 ] stylised as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears ...
On 2 December 2022, an official store was opened in Brescia, bringing the total number of Lego stores in Italy to 29. [34] In 2023 there were a total of 66 stores in Europe, which are operated by Lego itself. In London at Leicester Square, there is the former largest Lego store in the world, with an area of 805 m 2. [35]
Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
The Jordan Creek LEGO store will be located next to the Lululemon store on the mall's lower level in a space formerly occupied by Amazon 4-star. Opening in the second half of 2024, it will be ...
Lego figures are launched, starting with the Lego family. Bricks and Pieces, the first official Lego newsletter, is introduced in the United Kingdom. Lego Spain is established. 1975: The company grows to 2,500 employees. The Expert Series sets are introduced. 1977: The Lego Technic (known as the Expert Builder) series is launched. Lego Town is ...
A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme.
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