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Persuasive technology is broadly defined as technology that is designed to change attitudes or behaviors of the users through persuasion and social influence, but not necessarily through coercion. [1] Such technologies are regularly used in sales, diplomacy, politics, religion, military training, public health, and management, and may ...
B. J. Fogg. Brian Jeffrey Fogg (born August 7, 1963) is an American social scientist and author who is a research associate [1] and adjunct professor [2] at Stanford University. He is the founder and director of the Stanford Behavior Design Lab, formerly known as the Persuasive Technology Lab. [3][4]
The Lab was originally founded as the Stanford Persuasive Technology Lab in 1998 by B. J. Fogg to research computers as Persuasive Technology as part of H-STAR (Human Sciences and Technologies Advanced Research Institute) at Stanford University, which focuses on advancing the human sciences, often in the context of their application to the design and use of information technologies, their ...
Captology. Captology is the study of computers as persuasive technologies. [1] This area of inquiry explores the overlapping space between persuasion in general (influence, motivation, behavior change, etc.) and computing technology. [2] This includes the design, research, and program analysis of interactive computing products (such as the Web ...
Most self-identified persuasive technology research focuses on interactive, computational technologies, including desktop computers, Internet services, video games, and mobile devices, [51] but this incorporates and builds on the results, theories, and methods of experimental psychology, rhetoric, [52] and human-computer interaction. The design ...
Rita Orji is a Nigerian-Canadian computer scientist who is a Canada Research Chair in Persuasive Technology, a Professor, and the Director of the Persuasive Computing Lab at Dalhousie University. [1] Her work is in the area of human–computer interaction with a major focus on designing interactive systems to achieve health and well being ...
The Stanford Web Credibility Project, which involves assessments of website credibility conducted by the Stanford University Persuasive Technology Lab, is an investigative examination of what leads people to believe in the veracity of content found on the Web. The goal of the project is to enhance website design and to promote further research ...
Persuasive writing. Persuasive writing is a form of writing intended to convince or influence readers to accept a particular idea or opinion and to inspire action. [1] A wide variety of writings, such as criticisms, reviews, reaction papers, editorials, proposals, advertisements, and brochures, utilize different persuasion techniques to ...