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Information richness is defined by Daft and Lengel as "the ability of information to change understanding within a time interval". [1] Media richness theory states that all communication media vary in their ability to enable users to communicate and to change understanding. [5] The degree of this ability is known as a medium's "richness."
Media richness theory, also sometimes referred to as information richness theory/MRT, is introduced by Richard L. Daft and Robert H. Lengel in 1986 as an extension of information processing theory. It is a framework aiming to describe a communication medium's ability in reproducing the information sent over it.
Channel expansion theory (CET) states that individual experience serves as an important role in determining the level of richness perception and development towards certain media tools. It is a theory of communication media perception that incorporates experiential factors to explain and predict user perceptions of a given media channel.
The media naturalness theory builds on the media richness theory's arguments that face-to-face interaction is the richest type of communication medium [14] by providing an evolutionary explanation for the face-to-face medium's degree of richness. [13] Media naturalness theory argues that since ancient hominins communicated primarily face-to ...
However, despite being one of the oldest models of communication, Lasswell's model is still being used today. Such uses are often restricted to specific applications where the cited criticisms do not carry much weight. Examples include the analysis of mass media and new media. [2] [15]
He co-developed media richness theory, with Robert H. Lengel, and is one of the most widely cited scholars in the field of management. [3] He developed and managed the Center for Change Leadership at the Owen Graduate School of Management, Vanderbilt University, where he also served as Associate Dean for Academic Programs.
For example, Daft and Lengel (1986) developed the media richness theory to assess the media's ability of reproducing information. [31] The internet was widely adopted for personal use in the 1990s, further expanding CMC studies.
Nardi and Whittaker (2002) pointed that face-to-face communication is still the golden standard among the mediated technologies based on many theorists, particularly in the context of the media richness theory where face-to-face communication is described as the most efficient and informational one. This is explained because face-to-face ...