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Persuasive technology is broadly defined as technology that is designed to change attitudes or behaviors of the users through persuasion and social influence, but not necessarily through coercion. [1] Such technologies are regularly used in sales, diplomacy, politics, religion, military training, public health, and management, and may ...
Captology. Captology is the study of computers as persuasive technologies. [1] This area of inquiry explores the overlapping space between persuasion in general (influence, motivation, behavior change, etc.) and computing technology. [2] This includes the design, research, and program analysis of interactive computing products (such as the Web ...
Digital rhetoric. Digital rhetoric is an extension of human communication—taking place in a digital sphere. [1] Digital rhetoric can be generally defined as communication that exists in the digital sphere. As such, digital rhetoric can be expressed in many different forms, including text, images, videos, and software. [2]
B. J. Fogg. Brian Jeffrey Fogg (born August 7, 1963) is an American social scientist and author who is a research associate [1] and adjunct professor [2] at Stanford University. He is the founder and director of the Stanford Behavior Design Lab, formerly known as the Persuasive Technology Lab. [3][4]
Persuasive writing. Persuasive writing is a form of writing intended to convince or influence readers to accept a particular idea or opinion and to inspire action. [1] A wide variety of writings, such as criticisms, reviews, reaction papers, editorials, proposals, advertisements, and brochures, utilize different persuasion techniques to ...
The Lab was originally founded as the Stanford Persuasive Technology Lab in 1998 by B. J. Fogg to research computers as Persuasive Technology as part of H-STAR (Human Sciences and Technologies Advanced Research Institute) at Stanford University, which focuses on advancing the human sciences, often in the context of their application to the design and use of information technologies, their ...
Most self-identified persuasive technology research focuses on interactive, computational technologies, including desktop computers, Internet services, video games, and mobile devices, [51] but this incorporates and builds on the results, theories, and methods of experimental psychology, rhetoric, [52] and human-computer interaction. The design ...
The rhetoric of technology is both an object and field of study. It refers to the ways in which makers and consumers of technology talk about and make decisions regarding technology and also the influence that technology has on discourse. [1][2] Studies of the rhetoric of technology are interdisciplinary.
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