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Online shopping is a form of electronic commerce that allows consumers to buy goods or services from a seller over the Internet. Learn about the origins, development and features of online shopping, as well as the different categories of online shoppers and retailers.
E-commerce is the activity of electronically buying or selling products or services online. Learn about the different types of e-commerce, the legal frameworks that govern it, and the challenges and opportunities it presents.
Learn about the history, definition, and applications of electronic publishing, which includes the digital publication of e-books, magazines, and online libraries. Find out how electronic publishing has changed the fields of scientific, educational, and literary publishing.
Shopping is an activity of browsing and buying goods or services from retailers. Learn about the origins and evolution of shopping, from ancient markets to online shopping, and the different types of shoppers and shoppers' experiences.
An ebook is an electronic version of a book that can be read on various devices. Learn about the origins, development and benefits of ebooks, as well as the different formats and devices used to access them.
Learn about the execution of the marketing mix as part of the marketing process, and the challenges and techniques of marketing activation. Find out how data, online video, and sports marketing can enhance marketing activation.
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. Learn about the etymology, history and types of retailers, from ancient times to the digital age, and their strategic decisions and mix.
Social commerce is the use of social media in online buying and selling of products and services. Learn about its origins, types, examples, and how it influences customers' behavior and trust.