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The two-stage theory states that the process of recall begins with a search and retrieval process, and then a decision or recognition process where the correct information is chosen from what has been retrieved. In this theory, recognition only involves the latter of these two stages, or processes, and this is thought to account for the ...
Memory consolidation is a category of processes that stabilize a memory trace after its initial acquisition. [1] A memory trace is a change in the nervous system caused by memorizing something. Consolidation is distinguished into two specific processes. The first, synaptic consolidation, which is thought to correspond to late-phase long-term ...
Theory can be seen as a way to map the world and make it navigable; communication theory gives us tools to answer empirical, conceptual, or practical communication questions. [1] Communication is defined in both commonsense and specialized ways. Communication theory emphasizes its symbolic and social process aspects as seen from two ...
Reconstructive memory. Reconstructive memory is a theory of memory recall, in which the act of remembering is influenced by various other cognitive processes including perception, imagination, motivation, semantic memory and beliefs, amongst others. People view their memories as being a coherent and truthful account of episodic memory and ...
Early selection models of attention. The early selection model of attention, proposed by Broadbent, [1] posits that stimuli are filtered, or selected to be attended to, at an early stage during processing. A filter can be regarded as the selector of relevant information based on basic features, such as color, pitch, or direction of stimuli.
The Shannon–Weaver model is one of the earliest and most influential models of communication. [2][3][4] It was initially published by Claude Shannon in his 1948 paper "A Mathematical Theory of Communication". [5] The model was further developed together with Warren Weaver in their co-authored 1949 book The Mathematical Theory of Communication ...
Marketing. Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. [1] Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. [2] It is a key consideration in consumer behavior, advertising management, and brand management.
Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.