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The Lego Group (formally Lego A/S) [5] is a Danish construction toy production company based in Billund, Denmark. [6] It manufactures Lego -branded toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores.
As of March 2024, Lego operates 1031 retail shops, called Lego Stores, globally. [109] The world's largest Lego store is located in Leicester Square, London. [110] The U.S. stores include the Downtown Disney shopping complexes at Disneyland and Walt Disney World Resorts as well as in Mall of America in Bloomington, Minnesota. The opening of ...
Lego House is a 12,000-square metre building filled with 25 million Lego bricks in Billund, Denmark, located near Legoland and the headquarters of The Lego Group.
Initially titled "Lego: The Piece of Resistance", the film was later renamed The Lego Movie by Warner Bros. and was released in February 2014. Due to the success of the film, its sequel, The Lego Movie 2: The Second Part , was released five years later, while its spin-offs, The Lego Batman Movie and The Lego Ninjago Movie , were released in 2017.
Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
Timeline of Lego Lego Group logo. This article lists notable events and releases in the history of the Lego Group.
A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme.
Opinion: Lego was my son's world. It took me decades to see why — and to join him there. Six decades after the age when most people do, I’ve become obsessed with Lego. My gateway drug was a ...
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