Search results
Results from the WOW.Com Content Network
The Media Equation. The Media Equation is a general communication theory that claims people tend to assign human characteristics to computers and other media, and treat them as if they were real social actors. [1] The effects of this phenomenon on people experiencing these media are often profound, leading them to behave and to respond to these ...
"Triple-product" business model of digital media platforms. [7]Digital media platforms like YouTube work through a triple-product business model in which platforms provide information and entertainment (infotainment) to the public often at no cost, while simultaneously capturing their attention, and also collecting user data to sell to advertisers. [7]
CTA is a qualitative method that seeks to determine the higher and lower order impacts of specific forms of communication technology on the individual and society (Flor, 1991) prior to the adoption of new technology (Ongkiko & Flor, 2006 [43]). The decision to adopt or not depends on the findings of the assessment.
Data communication. Data communication, including data transmission and data reception, is the transfer of data, transmitted and received over a point-to-point or point-to-multipoint communication channel. Examples of such channels are copper wires, optical fibers, wireless communication using radio spectrum, storage media and computer buses.
Social media allows for mass cultural exchange and intercultural communication, despite different ways of communicating in various cultures. [221] Social media has affected the way youth communicate, by introducing new forms of language. [222] Novel acronyms save time, as illustrated by "LOL", which is the ubiquitous shortcut for "laugh out loud".
Media ecology. Media ecology theory is the study of media, technology, and communication and how they affect human environments. [1] The theoretical concepts were proposed by Marshall McLuhan in 1964, [2] while the term media ecology was first formally introduced by Neil Postman in 1968. [3]
Multimedia computer. A multimedia computer is a computer that is optimized for multimedia performance. Early home computers lacked the power and storage necessary for true multimedia. The games for these systems, along with the demo scene were able to achieve high sophistication and technical polish using only simple, blocky graphics and ...
Multimodality is the application of multiple literacies within one medium. Multiple literacies or "modes" contribute to an audience's understanding of a composition. [1] Everything from the placement of images to the organization of the content to the method of delivery creates meaning. This is the result of a shift from isolated text being ...