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  2. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Marketing mix. The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are :

  3. Digital mobile radio - Wikipedia

    en.wikipedia.org/wiki/Digital_mobile_radio

    Digital mobile radio. Digital mobile radio (DMR) is a digital radio standard for voice and data transmission in non-public radio networks. It was created by the European Telecommunications Standards Institute (ETSI), [1] and is designed to be low-cost and easy to use. DMR, along with P25 phase II and NXDN are the main competitor technologies in ...

  4. Marketing information system - Wikipedia

    en.wikipedia.org/wiki/Marketing_information_system

    A marketing information system ( MIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis."

  5. Value (marketing) - Wikipedia

    en.wikipedia.org/wiki/Value_(marketing)

    Value (marketing) Value in marketing, also known as customer-perceived value, is the difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others. Value may also be expressed as a straightforward relationship between perceived benefits and perceived costs: Value = Benefits - Cost .

  6. Referral marketing - Wikipedia

    en.wikipedia.org/wiki/Referral_marketing

    Referral marketing is a word-of-mouth initiative designed by a company to incentivize existing customers to introduce their family, friends, and contacts to become new customers. It differs from pure word-of-mouth strategies, which are primarily customer directed with the company unable to track, influence and measure message content, referral ...

  7. Sam Richter - Wikipedia

    en.wikipedia.org/wiki/Sam_Richter

    Richter delivering a keynote presentation in 2019 Sam Richter is the CEO and founder of SBR Worldwide, LLC and the Know More sales and business improvement program. [1] Richter delivers motivational keynote and workshop presentations on a variety of technology, sales, and marketing topics.

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